Atrinsic, Inc. $20M (MarketCap) Selected as Exclusive Affiliate Network and Brand Protection Services Provider
Posted on February 4, 2013
Amsterdam Printing, a division of Holland USA, has an extended history of providing quality printed business products to satisfied customers. Originating in 1898, Abraham Singer began his one-man print shop in the rear of his Amsterdam apartment. As the business has expanded through the decades, so has the product selection. Today Amsterdam is a leader in bringing innovative promotional products to market to help businesses creatively promote their company and retain their customers. Anything from personalized pens, pocket calendars, desk calendars and all types of promotional products have become the essentials of the Amsterdam product range. With this track record, Amsterdam Printing chose Atrinsic Interactive, one of the top 10 search marking agencies for 2010, to be their exclusive affiliate network marketing provider. Atrinsic Interactive is a division of Atrinsic, Inc. (NASDAQ: ATRN), known as a leading Internet-focused marketing company. “As we focus on continuing to help companies creatively promote their businesses and retain their customers, a performance marketing partner who delivers results is critical,” said Jason Moreau, VP of Information Technologies of Amsterdam Printing.
The agreement extends the company’s existing relationship with Amsterdam Printing to include the full suite of performance marketing services offered by Atrinsic Interactive, including search engine marketing and display media. This expanded relationship with Amsterdam Printing is focused on the launch of AmsterdamPrinting.com’s affiliate program on the Atrinsic Affliate Network. The program features Atrinsic Interactive’s brand protection technology named Brandlock. This service is unique to the Atrinsic Affliate Network and minimizes cross-channel cannilbalization from other online marketing channels. The program also includes Atrinsic Interactive’s proprietary business intelligence platform, designed to drive affiliate distribution and maximize marketing return on investment for clients.
“With the expansion of our relationship with Amsterdam Printing into a full one-stop shop for ecommerce marketing services, we believe we can provide even greater value as we continue to help them identify and leverage the most cost-efficient customer acquisition channels,” said Aaron Baker, EVP of Atrinsic, Inc. “As the economy continues to recover – and more and more small businesses seek out the sort of high-value promotional services that Amsterdam Printing provides – Atrinsic is dedicated to ensuring that AmsterdamPrinting.com’s presence and ability to convert customers is fully optimized across the web.”
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